Theme Circle
Theme Circle Theme Circle Theme Circle

Zirca wanted to take the pioneering step of introducing an archetypes-driven platform, which enables a brand to reach its target audience with relevant content on the right platforms. Therefore, Zirca commissioned IMRB to perform a psychographic segmentation of digital consumers in India. In the digital world, identifying your brand’s archetype/s can potentially have a powerful impact on your campaign efficacy. Because beyond demographics is a wealth of detailed insights into collective mindsets.

  • CONFORMISTS

  • RIGHTEOUS HEROES

  • SPOTLIGHTERS

  • GO-GETTERS

  • REALISTS

  • OPTIMISTS

  • THINKERS

  • MAVERICKS