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ContentiQ Coffee Table book
ContentiQ is an audience first approach to communications. It equips brands with deeper insights into audience archetypes by revealing their personality traits, interests and motivations that drive their digital/online behavior. It enables publishers to monetise their audiences in an intelligent and relevant way. Read through to know the background and the thought behind the tool.
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The Thong Theory
A note on the Thong theory, detailing the intellectual foundations providing the genesis of both the tools.
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ContentiQ WhitePaper
A technical rendition of the ContentiQ coffee table book published in BusinessWorld India.
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ContentiQ Archetype Indicator Note
A note on the ContentiQ Archetype Indicator, a Myers Briggs type psychometric test based on ContentiQ. It allows individual users to know about their archetypes in relation to their content consumption.
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Mind the (age) gap
A ContentiQ report on how archetypes evolve with time.
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The ContentiQ deck
The ContentiQ story & thought presented in a visually appealing and lucid deck.
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